Bollywood star Aishwarya Rai on Tuesday urged the Delhi Excessive Courtroom to restrain on-line platforms from illegally utilizing her identify and pictures for AI-generated pornographic content material. The court docket hinted that an ad-interim order could be handed to warn defendants from utilizing her identify, voice, or likeness with out her consent to guard her character and publicity rights. Additional instructions will likely be issued to take down URLs infringing on her rights.
Why did Aishwarya Rai method Delhi Excessive Courtroom?
The swimsuit filed by Aishwarya and her attorneys in court docket is said to misappropriation of her identify, picture, voice and likeness for business acquire with out her consent. Senior advocate Sandeep Sethi, who appeared in court docket on behalf of the actor, said that ‘unreal intimate pictures’ have been being circulated on-line.
“Her identify and picture are getting used to fulfill somebody’s sexual needs. That is very unlucky,” mentioned Sandeep in court docket. The plea filed by Aishwarya talked about: “The defendants, together with a number of unidentified events, are making use of synthetic intelligence and deepfake know-how by morphing/superimposing the face of the plaintiff to create distasteful movies and pictures of the plaintiff that are sexually express.”
Who’s talked about within the plea?
Aishwarya’s swimsuit has arrayed defendants, web sites like aishwaryaworld.com, apkpure.com, bollywoodteeshop.com, kashcollectiveco.com, which unauthorisedly promote merchandise with the identify and {photograph} of the actor.
Additional, her plea mentions e-commerce platform Etsy, organisation Aishwarya Nation Wealth Motivational Speaker, chatbot with AI characters, www.jainatorai.com and YouTube channels @NewNWSTamil, @Bollywood_CinemaTV07. It additionally mentions Google LLC, the Union Ministry of Electronics and Data Expertise and the Division of Telecommunications.
The excessive court docket then posted the matter on 7 November earlier than the court docket’s joint registrar and the court docket on 15 January 2026, for additional proceedings.
Character rights defined
Aishwarya is preventing for her proper to publicity, popularly often known as character rights. It’s the proper to guard, management, and revenue from one’s picture, identify, or likeness. The actor is now in search of to guard her identify, voice, picture, distinctive type of dialogue supply, and signature. Her plea mentions that it’s all the extra egregious that her likeness and others are being utilized in an ‘unwholesome and unsavoury’ method.
Up to now, stars like Jackie Shroff, Anil Kapoor and Amitabh Bachchan have additionally approached the court docket to guard their character rights.
With inputs from PTI
