Think about strolling right into a bridal couture retailer, gently led right into a sanctum imagined in terracotta and vermilion. The elegant ensembles would be the muse, however may the shop itself turn out to be the expertise?
In keeping with an SOIC report, 10%-11% of India’s $84 billion attire market is devoted to weddings, and marriage ceremony planning web site WedMeGood estimated 4.8 million weddings in India between October-December 2024. So, each style home is making its greatest pitch to bridal events.
How then does a flagship retailer distinguish itself from the scores that target material and craftsmanship alone? New Delhi-based Renesa Structure Design Interiors Studio was tasked with precisely this temporary and located its muse within the trademark bindi on the brand of The Home of Masaba for its newest bridal retailer within the historic neighbourhood of Mehrauli within the capital.
The shop is an invite to soak within the shaadi expertise.
Envisioned and executed over a sprawling 3,000 sq.ft., it’s an train in mimicking the delicate move of material over area, with clean curves negotiating corners, hardwood conventional architectural detailing, enviable artefacts and a thoughtfully designed show association that places the bride and groom, entrance and centre. Designs meets a wholesome dose of drama.
Sanchit Arora, principal architect and idea design head at Renesa, says the challenge took five-six months, with two months of ideation. “Within the Masaba shops, you often have crisp, white partitions. However we wished to suppose out of the field. We’ve choreographed totally different areas, like a path main as much as a stage. Our goal was the right way to curate the expertise of a bridal social gathering and make a bride really feel particular?”
Materials issues
Designer Masaba Gupta, who blends up to date designs with nuance, goals to face out together with her largest bridal flagship retailer. With hues of pink, maroon and burgundy subtly splashed on the partitions, the cave-like construction affords a one-of-a-kind expertise.
The shop is a cave-like construction with terracotta-tinted partitions with splashes of pink, maroon and burgundy.
The atelier homes trousseau collections and a crossover jewelry line with Amrapali. Winding partitions supply a conceal-and-reveal playfulness, as your eyes comply with the drama of monolithic types assembly tribal totems, brass urlis on clay pots, rosewood furnishings, assertion mirrors and carved hardwood transitions that invoke temple structure. “We labored with the model to supply these distinctive items,” says the lead architect. The area has deliberately delicate, dim lighting that creates shadows on surfaces, evoking a veil gently lifting. “We used Plaster of Paris (POP) together with Fibreglass Strengthened Plastic (FRP) and textured paint, to supply a wealthy, sensorial journey to households who go to the shop. The long run is within the expertise. That’s the way you guarantee retention of customers past the primary go to,” says Arora. Wood floors matches steps with delicate sq. tiles, coated in spots by luxurious crimson rugs. The ceiling, in earth tones, has giant scarlet spheres that maintain spot lighting, it “takes the terracotta-bindi motif ahead”, provides Arora.
Spatial vignettes
There are areas throughout the former crafts emporium-turned-bridal boutique demarcated for teams, hid becoming areas, and daring shows. At its entrance, the massive semi-circular reception desk in deep pink, with a placing black sculpture, alludes to the delicate curves and objet d’artwork seen throughout the shop. Antiques sit on rosewood and teakwood tables, by the crimson and ivory upholstered furnishings, or in nooks carved into the terracotta-tinted partitions.
The shop has alcoves with shimmering lehengas and tropical foliage for firm.
There are alcoves with shimmering lehengas and tropical foliage for firm, or ensembles holding on gold-tinted rods with crimson orbs, “echoing the bindi, and the language of the model”, says Arora. Floating lehenga shows, layers of glistening embroidered material shifting in a fragile dance, imbue life to the pièce de résistance. These spatial vignettes borrow the visible vocabulary of the model, rooted in cultural nostalgia with broad brushstrokes of chutzpah.
Winding partitions supply a conceal-and-reveal playfulness.
The shop’s structure is an extension of the bridal oeuvre created by the Home of Masaba. It celebrates conventional craftsmanship — from the zardozi on the couture to the artefacts that mark distinct areas. The design enmeshes up to date geometry with heritage materials, carrying ahead the model’s narrative, which pulls from cultural iconography, poetry and common tradition. The ensuing area is directly an ode to heritage and modernity, the sartorial and the sensorial.
Storytelling and trendy femininity meets immersive design.
The shop is an invite to linger, and soak within the full shaadi expertise — the joy of selecting simply the best shade that brings out the flicker in a bride’s eyes or being surrounded by household ready to see you tiptoe out of the becoming room. “It’s storytelling and trendy femininity meets immersive design. By crafting a seamless mix of Masaba’s expressive id and Renesa’s sculptural modernism, the challenge units the tone for a brand new era of Indian retail areas — the place style, structure, and expertise co-exist as one,” says Arora. “Masaba wished a moody retailer, nearly like residence — it’s in any case known as the Home of Masaba. We envisioned reworking the retail expertise into an architectural pilgrimage — one which captures the spirit of the fashionable Indian bride: up to date but rooted.”
The freelance author is predicated in Chennai.
Revealed – October 03, 2025 06:56 pm IST
