The spherical noticed participation from Prosus Ventures, Soar Crypto and Accel
With this, Apros Labs-backed startup has raised greater than $43.5 Mn in funding so far
Based in 2013, KGeN operates a blockchain-based verifiable person distribution layer for AI brokers, DeFi apps, and gaming platforms
Blockchain startup KGeN (Kratos Gamified Engagement Community) has raised $13.5 Mn (round INR 119.7 Cr) in a strategic funding spherical from Prosus Ventures, Soar Crypto and Accel.
In a weblog submit, investor Prosus stated that the spherical introduced KGeN’s whole funding to $43.5 Mn. The startup final raised $10 Mn in a spherical led by blockchain developer Aptos Labs final 12 months.
Based in 2013 by ex Nazaara Applied sciences CEO Manish Agarwal, Ishank Gupta and Ritesh Arora, KGeN operates a blockchain-based verifiable person distribution layer for AI brokers, decentralised finance (DeFi) apps, and gaming platforms.
In essence, the startup helps confirm actual customers for AI, DeFi and gaming firms in addition to different shopper apps.
It additionally allows its clients to accumulate and monetise actual customers at scale by way of on-chain engagement and commerce. Its product suite additionally contains Okay-Retailer, which presents decentralised storefronts to shoppers as nicely marketing campaign instruments to enhance buyer acquisition prices and enhance lifetime worth.
As per Prosus’ weblog submit, the corporate claims to boast a community of three.9 Cr registered customers, 61.4 Lakh month-to-month lively customers, and seven.8 Lakh each day lively customers, and an annualised income of $48.3 Mn as of August 2025.
KGeN’s ecosystem spans over 60 geographies and greater than 200 reside partnerships.
The startup operates on the intersection of blockchain, AI and shopper functions. As the marketplace for every of those sectors continues to develop, builders are searching for sturdy, bot-resistant ecosystems to confirm person information and on-chain identification.
In gaming, true possession can unlock monetisation alternatives for gamers, whereas verifiable person information is crucial for credit score scoring on DeFi. Within the AI area, verified human customers can present essential, high-quality human information alerts for mannequin coaching and analysis. This positions KGeN to leverage its infrastructure layer to capitalise on the rising decentralised digital economies.
On the coronary heart of all that is India’s blockchain market, which has been witnessing wholesome entrepreneurial development on the again of presidency assist, differentiated use instances and the rise of enterprise functions past cryptocurrency. As per a report, the homegrown blockchain ecosystem is projected to change into a $62.5 Bn alternative by 2033.
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