NRI PULSE STAFF REPORT

Two Indian immigrant brothers, Gurmer and Dashmeet “Robby” Chopra, have gone from reselling cellphone instances on eBay to operating one of many fastest-growing fitness-inspired streetwear manufacturers in the US—a journey that has now earned them a coveted spot in Forbes.

In its current characteristic, Forbes spotlighted the Chopras’ Los Angeles-based label YoungLA, which has achieved meteoric success within the aggressive attire market. Based in 2014, the model bridges the hole between streetwear and gymnasium put on, providing trendy, high-quality clothes at reasonably priced costs.

The brothers’ story started modestly. After immigrating to the U.S., they experimented with on-line gross sales, itemizing denims, T-shirts, and cellphone instances on eBay and Amazon. With simply $5,000 in financial savings, they reinvested each greenback into increasing their product line. Recognizing a niche within the males’s health attire area, they launched YoungLA—bootstrapping the corporate with out loans or exterior funding.

In the present day, YoungLA’s on-line “drops” promote out inside hours, and the model boasts greater than one million Instagram followers. In 2023, it recorded over $100 million in gross sales; in 2024, income surged to roughly $176 million. The Forbes profile highlights their mastery of influencer advertising, group engagement, and the “drop tradition” mannequin, which has given them an edge over established gamers like Beneath Armour and Reebok.

YoungLA has additionally expanded its choices with a girls’s line, collaborations with the UFC and Gold’s Health club, and plans for its first brick-and-mortar retailer. The Chopras host annual “Block Occasion” occasions that draw greater than 15,000 followers, cementing the model’s standing as a life-style motion relatively than only a clothes label.

For the Chopras, their Forbes recognition is greater than a enterprise milestone—it’s a testomony to immigrant grit and entrepreneurial imaginative and prescient. “We constructed this model from the bottom up, and our group has been on the coronary heart of all of it,” they informed the journal.

With a flagship retailer set to open and worldwide enlargement on the horizon, the Chopra brothers are proving that willpower, authenticity, and good advertising can flip a small facet hustle into a world streetwear powerhouse.

Cowl photograph courtesy: Gurmer Chopra/Fb.