SUMMARY

The funding spherical was led by Offline Membership founder Utsav Somani, with participation from DeVC, Bharat Founders Fund, Vernalis Capital and others

Grexa AI will deploy the recent funds in product growth and driving go-to-market progress

Based by the founders of Testbook, Grexa AI offers end-to-end digital advertising options for small companies by leveraging its autonomous AI platform

Grexa AI, a B2B agentic AI advertising enterprise launched by edtech startup Testbook founders, has secured $1.8 Mn (INR 15.5 Cr) as part of its seed funding spherical.

The fundraise was led by Offline Membership founder and iSeed accomplice Utsav Somani, with participation from DeVC, Bharat Founders Fund, Vernalis Capital and a clutch of angel buyers, together with Revant Bhate (founding father of Mosaic Wellness), Vaibhav Domkundwar (founding father of Higher Capital), Sumit Gupta (founding father of CoinDCX) and Ramakant Sharma (founding father of Livspace), amongst others.

The Mumbai-based startup plans to deploy the recent proceeds for product growth and driving go-to-market progress. 

Based by Testbook’s founding workforce, together with Ashutosh Kumar, Ayush Varshney, Arpit Oswal and Narendra Agrawal in 2024, Grexa AI provides end-to-end digital advertising options for small companies by leveraging its autonomous AI platform. 

The corporate’s companies embrace lead era, creating campaigns and driving repeat gross sales by deploying AI brokers.

The companies can monitor all advertising actions on Grexa AI software, Kumar advised Inc42.

Grexa AI facilitates a seven-day onboarding interplay with the enterprise proprietor, the place they’re required to share personalise knowledge of their model. This knowledge is utilized in coaching the AI agent, which goes to construct customised advertising campaigns and options for the enterprise, Kumar added. 

The AI startup runs on a subscription-based mannequin with two cost choices — quarterly or yearly. It additionally offers a freed from value WhatsApp-based AI agent to companies, which works as a trial for patrons. 

“We now have created an AI agent on WhatsApp quantity and that’s being supplied at freed from value to the companies and we now have already greater than 21,000 folks engaged there,” Kumar added.

Notably, Grexa AI is constructed utilizing a mix of Google’s Gemini fashions, Anthropic Claude Sonnet and Open AI GPT fashions.

How AI Is Serving As A Marketer 

As per a report, India’s AI-focused advertising market generated a income of $860.7 Mn in 2023, with an expectation to achieve $4.38 Bn by 2030. 

Leveraging AI for advertising helps companies in creating content material, concentrating on a particular demographic and ease data-led analysis at a big scale. There are a number of B2B startups that are cashing on this chance. 

For example, startups like Pixis, Contlo, Scalenut, Unscript.ai, Intellemo, amongst others are leveraging agentic AI to streamline advertising processes together with content material creation, operating campaigns, search engine optimisation monitoring and far more for companies.

Whereas there are giants like Zoho, which can be leveraging its  AI-based buyer relationship administration platform Zoho CRM to assist companies optimise their gross sales, advertising, and buyer assist processes, a number of new startups are additionally gaining traction from buyers.

For example, Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan-owned advertising SaaS startup Highperformr.AI raised $3.5 Mn in its seed funding spherical final yr.

Final week, AI-based content material creation platform Trupeer.AI secured $3 Mn to broaden its advertising footprint throughout US, Europe and different nations.

The madtech market, which incorporates advertising expertise (MarTech), promoting expertise (AdTech), and knowledge expertise (DataTech) is predicted to guide India’s AI phase.