Not too way back, your decisions for a fast drink in India had been fairly predictable: cola, a packet of juice, possibly a packaged iced tea when you acquired fortunate. That image is altering quick. Stroll via a grocery store immediately and also you’ll see cabinets stacked with chilly brews, flavoured waters, protein shakes, and even mixers that really feel straight out of a cocktail bar.
Curiosity and way of life are the principle components which might be driving this shift. Younger entrepreneurs are constructing manufacturers round well being, nostalgia, and premium experiences, and individuals are responding. Whether or not it’s a bottle of aam panna that tastes like summer time holidays, or a non-alcoholic beer that allows you to be part of the celebration with out creating buzz, these startups are discovering sensible methods to face out.
This isn’t only a new set of drinks in the marketplace. It’s a brand new mind-set about drinks in India. And the ten startups we’re about to discover are proper on the coronary heart of that story.
The Rise of D2C Beverage Manufacturers in India
Key Development Developments Driving the Sector
Record of the Finest Beverage Startups Driving Innovation in India’s Drink Sector
The Rise of D2C Beverage Manufacturers in India
The D2C beverage sector in India is on a caffeinated rise, with homegrown startups shaking up every part from iced teas and smoothies to practical natural infusions. Not like conventional FMCG giants that rely closely on retail cabinets, these digitally native manufacturers are constructing direct relationships with shoppers via their very own web sites, apps, and on-line marketplaces.
In keeping with current experiences, the meals and beverage phase instructions practically 27% of India’s booming D2C market, making it one of the vital promising classes for entrepreneurs and buyers alike. The shift is fueled by health-conscious millennials and Gen Z patrons preferring transparency, cleaner elements, and customized experiences over mass-market merchandise.
Key Development Developments Driving the Sector
- Pure Desire: In the present day’s shoppers actively search for pure elements, low-sugar options, and practical advantages like immunity boosts or intestine well being.
- World Aspiration: Many Indian beverage startups are going world with clear labels, vegan choices, and sustainable practices to attraction to worldwide markets.
- Freshness is King: With shelf life, chilly chains, and well timed fulfilment being essential, tech-enabled logistics has develop into a spine for scaling these companies.
- Digital-First Strategy: The rise of e-commerce and fast commerce platforms is shifting client purchases from offline shops to direct-to-consumer fashions.
- Product Innovation: From refined-sugar-free iced teas to frozen espresso photographs and flavoured water enhancers, the product vary has by no means been extra numerous.
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Record of the Finest Beverage Startups Driving Innovation in India’s Drink Sector
Blue Tokai Espresso Roasters
| 12 months of Inception | 2013 |
|---|---|
| Founders | Matt Chitharanjan, Shivam Shahi, Namrata Asthana |
| Funding Raised | $72.09 Mn+ |
| Key Traders | Verlinvest, Anicut Capital, A91 Companions, 12 Flags Group, Deepika Padukone |
| Headquarters | Gurugram |
Blue Tokai is India’s main specialty espresso model with 80+ cafés, 4 roasteries, and an outlet in Tokyo, proving sturdy home and world attraction. Backed by Verlinvest, 12 Flags Group, and Deepika Padukone, it has raised $72 Mn+ to this point. With its D2C + B2B mannequin and a contemporary $35 Mn Collection C spherical, the model is ready to broaden into Tier I & II cities, making it a robust play on India’s premium café tradition and scalable development market.
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Glow Glossary
| 12 months of Inception | 2019 |
|---|---|
| Founder | Pratishtha Rawat |
| Funding Raised | Not disclosed |
| Headquarters | Mumbai |
Glow Glossary repositions matcha as a conscious ritual, providing curated kits for holistic residing. Focusing on India’s rising wellness and way of life market, the model represents a distinct segment, premium alternative for buyers within the health-focused, D2C beverage phase.
Blue Tea
| 12 months of Inception | 2020 |
|---|---|
| Founders | Nitesh Singh, Sunil Chandra Saha |
| Funding Raised | INR 50 lakh for 3% fairness + INR 25 lakh debt (Shark Tank India S2) |
| Key Traders | Aman Gupta |
| Headquarters | Delhi |
Blue Tea brings historic Ayurvedic flowers to fashionable cups, providing antioxidant-rich, caffeine-free teas from shankhpushpi and butterfly pea. For buyers, it represents a singular farm-to-cup wellness beverage model tapping into the rising demand for practical, pure, and holistic drinks in India.
Boba Bhai
| 12 months of Inception | 2023 |
|---|---|
| Founder | Dhruv Kohli |
| Funding Raised | $3.35 Mn+ |
| Key Traders | Titan Capital, Arjun Vaidya, Varun Alagh |
| Headquarters | Bengaluru |
Boba Bhai has rapidly emerged as a number one bubble tea model in India, serving over 4 lakh prospects in only one 12 months with revenues of INR 8 Cr. For buyers, it presents high-growth potential via aggressive growth plans to 150 shops by 2025, new product launches, and robust traction within the city F&B market.
Coolberg
| 12 months of Inception | 2016 |
|---|---|
| Founders | Pankaj Aswani, Yashika Keswani |
| Funding Raised | $3.5 Mn |
| Key Traders | RB Investments, India Quotient, Ashish Goenka, Indian Angel Community |
| Headquarters | Mumbai |
Coolberg presents a variety of non-alcoholic beers and drinks, with distribution throughout India, Africa, the Maldives, Bhutan, and Nepal. For buyers, it represents a premium, globally scalable beverage model, strengthened by acquisition and poised for portfolio growth within the non-alcoholic drinks phase.
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DropKaffe
| 12 months of Inception | 2019 |
|---|---|
| Founders | Rakshit Kejriwal, Lakshmi Dasaka, Chaitanya Chitta, Amar Yashlaha |
| Funding Raised | $850 Okay |
| Key Traders | Hearth Ventures, Brigade Group, GrowthStory, Sidharth Pansari, Nirupa Shankar, Hitesh Oberoi, Kanwaljit Singh, Apurva Salarpuria, Manish Singhal, P39 Capital |
| Headquarters | Bengaluru |
DropKaffe presents ready-to-drink and contemporary espresso merchandise throughout 160+ places in 19 cities, serving over 500K prospects. For buyers, it presents a fast-growing D2C and café model in India’s booming espresso phase with sturdy city penetration.
FOMO Iced Tea
| 12 months of Inception | 2022 |
|---|---|
| Founders | Avik Chaudhery, Gaurang Gadia |
| Funding Raised | INR 35 lakh for six% fairness (Shark Tank India) |
| Key Traders | Aman Gupta, Anupam Mittal |
| Headquarters | Mumbai |
FOMO Iced Tea targets Gen-Z and health-conscious shoppers with zero-refined sugar drinks, combining fashionable branding with practical advantages. For buyers, it’s a youth-driven model in India’s rising low-calorie beverage market.
CoCoFit
| 12 months of Inception | 2020 |
|---|---|
| Founders | Shashikant, Sunil Kumar |
| Funding Raised | INR 50 lakh for 1.67% fairness (Shark Tank India) |
| Key Traders | Namita Thapar, Aman Gupta, Anupam Mittal |
| Headquarters | Bengaluru |
CoCoFit delivers farm-to-cup coconut drinks with no added sugar or preservatives, interesting to health-conscious city shoppers. For buyers, it represents a premium, practical beverage model with scalable farm-to-consumer operations.
Skippi Pops
| 12 months of Inception | 2020 |
|---|---|
| Founders | Ravi Kabra, Anuja Kabra |
| Funding Raised | INR 1 crore for 15% fairness (Shark Tank India) |
| Key Traders | All 5 Shark Tank India buyers |
| Headquarters | Delhi |
Skippi Pops revives the normal “chuski” with preservative-free, all-natural ice pops, scaling nostalgia into a contemporary FMCG alternative. For buyers, it’s India’s first all-natural frozen deal with model with confirmed Shark Tank backing and development potential.
Malaki
| 12 months of Inception | 2021 |
|---|---|
| Founders | Ashish Bhatia, Mohit Bhatia |
| Funding Raised | INR 50 lakh for 3% fairness (Shark Tank India) |
| Key Traders | Aman Gupta, Peyush Bansal |
| Headquarters | Mumbai |
Malaki presents premium, non-alcoholic wellness drinks crafted with Himalayan elements and up to date Indian flavours. For buyers, it presents a luxurious D2C alternative in India’s rising artisanal and practical drinks phase.
Conclusion
The beverage scene in India is altering like by no means earlier than. These startups aren’t simply promoting drinks; they’re creating experiences, shaping life, and connecting with shoppers in significant methods. From artisanal coffees and wellness teas to bubble teas and pure frozen treats, every model displays creativity, well being focus, and a contemporary method to consumption.
For buyers, the chance is evident: D2C fashions, sturdy city adoption, progressive merchandise, and the potential to scale make this sector extremely promising. These 10 manufacturers present how the Indian drink trade is evolving, providing each thrilling development for entrepreneurs and sensible avenues for funding.
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FAQs
That are the highest D2C beverage startups in India?
A few of the main startups embody Blue Tokai Espresso Roasters, Glow Glossary, Blue Tea, Boba Bhai, Coolberg, DropKaffe, FOMO Iced Tea, CoCoFit, Skippi Pops, and Malaki.
Why are Indian shoppers shifting from conventional comfortable drinks to D2C drinks?
Customers are in search of more healthy, practical, and progressive options akin to chilly brews, bubble teas, natural infusions, and non-alcoholic beers as an alternative of colas and packaged juices.
Which Indian D2C beverage startup focuses on nostalgia?
Skippi Pops is reviving the normal “chuski” in a preservative-free, all-natural type, turning nostalgia right into a scalable FMCG alternative.
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