India is now the biggest consumer base for AI-powered search startup Perplexity, pushed by its partnership with Bharti Airtel, CEO and cofounder Aravind Srinivas mentioned
The AI startup plans to launch a Perplexity fund in India and arrange a neighborhood engineering crew in Bengaluru or Hyderabad
This comes at a time when different AI giants like OpenAI and Anthropic are additionally establishing their groups within the nation
India has emerged as the largest market by consumer base for Perplexity and it’s now planning to arrange a crew in India, the AI startup’s cofounder and CEO Aravind Srinivas mentioned.
In an interview with ET, Srinivas mentioned that the startup has seen a fast rise in its consumer base within the nation following its partnership with telecom main Bharti Airtel. “India is our greatest market by consumer base proper now and is rising very quick. The Airtel partnership continues on our service technique that now we have already run in different international locations,” Srinivas mentioned.
The CEO mentioned that Perplexity rapidly hit the primary rank on the ioS App Retailer after it introduced its partnership with Airtel, which reveals a excessive overlap with iPhone customers.
In keeping with information out there on Semrush for the month of August, Perplexity had about 45.2 Mn guests approaching the platform from India. This was nearly double the 25.3 Mn customers it attracted from the US.
Notably, in July, the AI main inked a pact with Airtel which supplied it entry to the telecom main’s 360 Mn consumer base. As a part of the deal, Airtel supplied a free one-year subscription of Perplexity Professional to its complete consumer base.
Taking a look at this large traction from India, Perplexity is now trying to arrange an engineering crew in India.
“We’re contemplating not solely a coverage presence in Delhi but additionally engineering. We’re debating whether or not it must be Bengaluru or Hyderabad. India has nice backend and infrastructure expertise,” he was quoted as saying.
Furthermore, the corporate can be planning to arrange a neighborhood fund for India. Nevertheless, Srinivas didn’t reveal a lot particulars about this fund.
This comes at a time when the adoption of AI is rising quickly within the nation, ensuing within the nation rising as a big marketplace for AI corporations. Because of this, the likes of OpenAI and Anthropic are additionally establishing their groups within the nation.
OpenAI is planning to open its Delhi workplace quickly and not too long ago appointed Raghav Gupta because the nation lead for its training vertical in India and Asia Pacific final month. The corporate additionally appointed former Meta advertising and marketing lead Sheeladitya Mohanty as advertising and marketing head for India in August.
OpenAI has additionally launched the OpenAI Studying Accelerator in partnership with the Ministry of Training and AICTE, and not too long ago launched ChatGPT Go at INR 399 monthly.
In the meantime, Anthropic can be trying to rent its India lead as a part of its international growth.
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