On this unique interplay, Krishna Veer Singh, Co-Founder & CEO of LISSUN, shares how the startup is scaling psychological well being care in India by way of an omnichannel, AI-driven mannequin. He discusses early product-market match, the success of Sunshine by LISSUN for kids with particular wants, and the way partnerships throughout healthcare, training, and corporates are driving influence. Singh additionally outlines key priorities for FY2025–26, together with increasing to 50+ centres, deepening AI-led options, and reaching a million households with accessible, empathetic, and clinically exact care.
StartupTalky: Since LISSUN’s launch in August 2021, what had been the earliest indicators of product-market match, and the way did you validate demand for scalable psychological well being companies in India?
Mr. Singh: We noticed speedy traction when our companies had been embedded inside high-stress ecosystems similar to IVF clinics, maternity hospitals, most cancers care and dialysis centres the place sufferers naturally encounter emotional pressure but lack psychological assist. Our mannequin built-in seamlessly into medical routines and was met with sturdy acceptance from each establishments and sufferers, validating the necessity for contextual psychological well being care. Inspired by this response, we expanded into scholar wellness, particularly in tier-2 and tier-3 cities like Kota, Indore, Sikar and Srinagar, partnering with teaching centres to assist JEE and NEET aspirants. Right here, too, excessive engagement and retention reaffirmed demand.
A 3rd inflection level got here by way of Sunshine by LISSUN, the place we started serving kids with particular wants, together with ADHD, autism and developmental delays, by way of devoted bodily centres backed by our know-how. The resonance of our companies throughout such diverse consumer segments demonstrated each breadth and depth of want. Working in an omnichannel mannequin, we mixed in-house therapists with AI-based instruments to ship structured remedy, observe outcomes and develop predictive fashions for well timed interventions.
StartupTalky: With over 500 B2B partnerships, presence in 20+ cities, and 100,000+ customers served, what operational programs and technique have enabled you to keep up effectivity whereas scaling quickly?
Mr. Singh: At LISSUN, we’ve created a vertically built-in supply engine that brings collectively know-how, medical depth and a partner-first mindset to allow high-scale operations with out diluting care high quality. Whereas our omnichannel presence ensures we’re accessible throughout 20+ cities, what really drives effectivity is the modularity of our service stack. Each B2B2C integration is supported with customisable care pathways tailor-made to the precise wants of healthcare purchasers, teaching centres or faculties. Our in-house medical staff is skilled by way of a centralised system that standardises assessments, remedy protocols, and suggestions loops, whereas our AI instruments automate consumer triaging, progress monitoring and end result evaluation.
What units us aside is the sturdy backend operational engine that helps therapist allocation, optimises scheduling and manages remedy escalations throughout geographies in actual time. Companion dashboards, real-time analytics and outcome-based reporting create accountability and transparency. This has helped us ship over one lakh remedy periods whereas sustaining agility as we scale.
StartupTalky: LISSUN tackles the 6 As: Consciousness, Acceptance, Anonymity, Entry, Affordability, and Assurance. Which of those continues to pose the best problem from a enterprise supply standpoint, and the way are you fixing for it?
Mr. Singh: Entry stays probably the most complicated variable in India’s psychological well being equation, not simply by way of geography but in addition by way of relevance and immediacy of intervention. At LISSUN, we’ve approached this problem dynamically by way of our B2B2C Omni channel mannequin, which embeds psychological well being companies into high-emotion ecosystems like healthcare corporations, office stress, teaching institutes and little one growth hubs. This ensures care is out there the place the necessity is deeply felt however typically unstated. Our hybrid infrastructure permits customers to have interaction digitally whereas additionally having the choice of trusted in-person assist by way of our bodily centres.
We additional strengthen entry utilizing AI-enabled instruments that help in triage, early identification, and end result monitoring, which reduces time to care and improves precision. Addressing entry on the programs degree unlocks options for different boundaries, similar to consciousness and assurance. The objective isn’t just to succeed in extra customers however to succeed in them with contextually related assist that feels intuitive, built-in and non-intrusive.
StartupTalky: May you stroll us by way of LISSUN’s core income streams and the way they differ throughout your B2B, D2C, and institutional partnerships? Which mannequin has proven the strongest ARPU (Common Income Per Person) and progress potential?
Mr. Singh: Our income engine runs throughout B2B2C, institutional, and direct-to-consumer fashions, every aligned to the consumer journey inside emotionally high-touch environments. Within the B2B2C mannequin, we collaborate with fertility chains, hospitals, dialysis centres, and instructional institutes, embedding our options into their service flows to construct consumer belief and institutional stickiness. These partnerships perform on a revenue-sharing or per-session foundation and have demonstrated regular momentum. The institutional mannequin includes long-term contracts with faculties, schools, and corporates the place we ship structured wellness applications and capability constructing workshops.
Our D2C income comes from Sunshine by LISSUN, a devoted bodily centre mannequin targeted on supporting kids with particular wants, together with ADHD, autism, and developmental delays. Every stream contributes uniquely throughout consumer acquisition lifetime worth and depth of engagement, the place some codecs yield greater frequency and scale, others supply stronger margins and retention. This diversified strategy permits us to optimise for attain, sustainability, and monetisation tailor-made to the context of every consumer phase.
Total finest progress is in Sunshine by the Lissun mannequin, accounting for greater than 60% of our income and quickly rising.
StartupTalky: Sunshine by LISSUN is focusing on neurodevelopmental assist for 30-35 million kids in India. As you develop to 50+ centres by 2025-26, what have been your key learnings on unit economics, therapist bandwidth, and mother or father engagement?
Mr. Singh: What we’ve actually realized is that supporting kids with neurodevelopmental wants is not about fast fixes or excessive footfall however about depth and continuity of care. Every little one’s journey is exclusive, and that straight impacts how we have a look at unit economics. It’s not about chopping corners however about making a mannequin the place outcomes justify the funding. Therapist time is extremely worthwhile, so we’ve constructed sensible workflows utilizing Therapist-AI (therapist co-pilot) that free them as much as deal with what issues most whereas utilizing tech and group codecs to scale with out diluting high quality.
One of many greatest learnings has been with dad and mom. Initially, they arrive in as observers, however after we actively contain them by way of structured onboarding teaching and common suggestions loops by way of Ray-AI (mother or father co-pilot), they turn into highly effective allies within the little one’s progress. These insights are shaping how we design each considered one of our little one growth centres, ensuring we’re not simply rising in numbers but in addition in influence.
StartupTalky: With over 100+ therapists throughout 20+ cities, you’re working with 50+ company organisations. Are you able to share concrete methods through which you’ve helped these corporations enhance psychological well being outcomes, measured by engagement, retention, or productiveness metrics?
Mr. Singh: We’ve seen that the most important shift occurs when psychological well being strikes from being an HR checkbox to changing into a part of an organization’s core material. With every organisation, we begin by understanding their workforce pulse after which construct interventions which are sensible, ongoing, and related to their context. In fast-paced setups like tech and startups, we’ve helped scale back burnout cycles by introducing preventive remedy touchpoints and constructing emotional resilience throughout groups.
For distributed groups, we enabled easy accessibility to care and noticed significant enchancment in repeat utilization and engagement. With learning-focused environments, our work improved coach consistency and learner outcomes. It’s not nearly providing assist however ensuring folks really use it and really feel the distinction. And the actual win is when management sees psychological well-being as a lever for higher retention, higher efficiency, and higher tradition total.
StartupTalky: What main business developments have you ever noticed over the previous yr within the psychological well being house, whether or not in public coverage, insurance coverage, or tech-enabled care, and the way are they influencing LISSUN’s technique?
Mr. Singh: The previous yr has introduced an plain shift in how psychological well being is perceived and addressed in India. We’re seeing higher policy-level recognition that psychological wellness will not be an non-compulsory service however an important public good. This modification has created a ripple impact throughout establishments, particularly in training and workplaces, the place psychological security is now being taken critically.
On the similar time, insurance coverage conversations have began to inch ahead as there’s a rising expectation that psychological well being assist have to be a part of complete well being protection. It isn’t transferring as quick because it ought to, however the intent is gaining floor. On the know-how entrance, the potential of AI to personalise care and predict wants is one thing we’ve already begun integrating at LISSUN. What all of this implies for us is easy. Our technique is rooted in readiness. We’re constructing a system that’s agile sufficient to adapt and sturdy sufficient to steer as these shifts speed up.
StartupTalky: How are broader market traits, similar to rising demand for distant care, hybrid fashions, or outcome-based remedy, shaping your product roadmap and know-how selections at LISSUN?
Mr. Singh: We’re seeing a decisive tilt in the direction of comfort, continuity, and measurable influence in psychological healthcare. Customers need assist that matches seamlessly into their lives, whether or not meaning distant periods, in-person engagement, or a mix of each. This has pushed us to speculate closely in a hybrid-first strategy the place digital and bodily care co-exist with out friction. On the similar time, we’re transferring past entry to outcomes. Our roadmap now prioritises medical intelligence instruments that may observe progress, personalise interventions, and provides each customers and therapists clear visibility into therapeutic milestones.
We’re additionally embedding data-driven nudges and real-time suggestions loops into the platform to deepen engagement and retention. These traits should not simply influencing our tech stack, they’re essentially redefining how we take into consideration product success. It is now not nearly scaling remedy however about making certain that each consumer journey is extra related, efficient, and accountable.
StartupTalky: What are LISSUN’s prime three strategic priorities for FY2025–26 by way of enlargement, partnerships, or service innovation? And the way do you intend to keep up influence whereas scaling additional?
Mr. Singh: For FY2025–26, our precedence is to develop AI-based psychological well being options based mostly on our deep data of the house to offer healthcare-grade options on the tip of a telephone to a large-scale inhabitants at an reasonably priced value. On the omnichannel bit, it is scaling our Sunshine by LISSUN community to not less than 50+ centres that cater to the developmental wants of youngsters. We’re additionally rising our presence throughout healthcare, training and company ecosystems by forging significant partnerships that embed psychological wellness into on a regular basis settings.
On the know-how entrance, we’re investing in AI-led instruments that increase therapist effectivity, personalise consumer journeys and improve engagement throughout touchpoints. At the same time as we scale, we stay anchored in medical precision, influence monitoring and user-first design. The bigger objective is to succeed in a million households within the coming years by constructing a psychological well being ecosystem that’s not solely broadly accessible but in addition rooted in empathy and medical excellence.
LISSUN Acquires Being Cares to Develop its Portfolio
LISSUN acquires US-based Being Cares to develop into pediatric psychological well being, utilizing AI to deal with autism, ADHD, and studying disabilities.
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